BLOGGER: John Cooper, President & CEO
I’m excited to introduce you to our new website and marketing effort, the Spirits and Hops Trail.
So why did we create the site? The easy answer is why not? We have lots to brag about when it comes to adult beverages. Of course everyone knows the Valley is a top destination in Washington state for wine production and wineries. The Yakima Valley American Viticulture Area (AVA) is now 30 years old, we have more than 100 wineries open to the public and we produce nearly half of the wine grapes in the state. What folks may not know is that the Yakima Valley is the powerhouse in the hops world and an emerging destination for craft beers, cider and distilled beverages.
As for hops, think about this. No matter where you order a beer in the U.S., whether locally brewed or one of the big brands, there’s a 78% chance that the hops used for that frothy brew came from the Yakima Valley. Staggering but true. Our Valley is the second largest producer of hops IN THE WORLD, just behind Germany. Now there’s bragging rights!
So we developed this effort to let you know of the bounty we have here stemming from the hop industry, locally crafted ciders, beers and distilled drinks. The website and blog are also great ways for us to share the stories of the people and businesses that bring you these great products and share the latest ‘news and brews’. I invite you to come over to the Yakima Valley and join in the fun. Cheers!
Yakima Valley Tourism
10 N 8th Street
Yakima, WA 98901