GAME RELATED FOOD AND BEER FACTS:
- Super Bowl Sunday is the second-largest day for consumption of food and drink for Americans, behind Thanksgiving Day.
- According to the Nielsen Company research, 51 million cases of beer will be sold to quench Super Bowl fans. We have no data on how many of them will call in sick Monday morning.
- Not surprisingly, antacid purchases are estimated to increase by 20% the day after the big game!
BEER FACTS OVERALL:
Beer is big business in the U.S.A.- It’s a $246 billion industry, includes more than 2,800 breweries and 2 million jobs (Beer Institute).
- There are more breweries in the U.S. than any other country in the world.
- Which state consumes the most beer? According to the Beer Institute North Dakota at nearly 46 gallons of beer per capita per year. The least? Utah at just over 20 gallons per capita per year. Washington state is near the bottom of the barrel (bad pun) at 24.8 gallons.
- Beer consumption has changed in recent years, with craft beers growing in popularity while mass produced beverages are declining. Check this article from Yahoo Finance online.
CRAFT BEER FACTS (from the Brewers Association):
- Craft brewers currently provide an estimated 108,440 jobs in the U.S., including serving staff in brewpubs.
- Growth of the craft brewing industry in 2012 was 15% by volume and 17% by dollars compared to growth in 2011 of 13% by volume and 15% by dollars.
- Craft brewers sold an estimated 13,235,917 barrels* of beer in 2012, up from 11,467,337 in 2011.
- The craft brewing sales share in 2012 was 6.5% by volume and 10.2% by dollars.
- Craft brewer retail dollar value in 2012 was an estimated $11.9 billion.
- As of March 18, 2013, the Brewers Association is aware of 409 brewery openings in 2012 (310 microbreweries and 99 brewpubs) and 43 brewery closings (18 microbreweries and 25 brewpubs).
- 2,347 craft breweries operated for some or all of 2012, comprised of 1,132 brewpubs, 1,118 microbreweries and 97 regional craft breweries.
So enjoy the big game (GO SEAHAWKS) with your favorite beer. And while you’re at it, give a nod to the Yakima Valley in Washington, because no matter what beer you drink, there’s a 78% chance that the hops in your brew came from here. Cheers!