A New Year, A New Name For Yakima Valley Tourism Agency

The agency responsible for developing and marketing tourism for the Yakima Valley will be doing business under a new name. Effective last Friday, the Yakima Valley Visitors & Convention Bureau will be doing business as Yakima Valley Tourism.  For a news story on the change click here.

“The new name is easier to remember, better reflects our mission and coincides with the launch of our six-year strategic plan,” stated John Cooper, President & CEO. “Our organization is responsible for all facets of tourism including conventions and groups, visitor services, sports and leisure travel. Tourism is an inclusive word for all sectors of the industry.”

The main website to promote Yakima Valley will be www.yakimavalleytourism.com.   The organization developed and manages the Spirits and Hops Trail.

Yakima Valley Tourism is a non-profit trade association. It has been known as Yakima Valley Visitors & Convention Bureau since forming in 1957.

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