Hoppy days are here again!
According to an article in Saturday’s Yakima Herald, in 2014 U.S. hop growers produced their largest crop in five years. Even so, they could not keep up with the international demand for craft beer.
Last year featured a 10% increase in acreage but low yields and high prices, according to statistics released last week by the Hop Growers of America.
Rising prices and crop size have been driven by the growth in craft beers, which need more hops and a range of flavors. Washington state’s Yakima Valley produces about 77 percent of the nation’s hops.
Check out the full article here. Here’s to another banner year!
Mai Hoang of The Yakima Herald Republic penned a great feature today about our efforts and the City of Yakima to further position Yakima as a craft beverage destination. We’re excited with the city’s commitment and all that we have accomplished the past year to market the craft beverages of the region.
What does the future hold? In 2015 we’ll be updating the Spirits and Hops Trail website plus print a map of the various craft beverage outlets on the trail. We’re also working with writers and bloggers that to host in the area and produce stories on the trail, the stories behind the craft beverages and dining opportunities. In addition, our marketing efforts will focus on fun food experiences and craft beverages. Currently we have a series of ‘We’re So Hoppy’ ads running in various lifestyle magazines including Sip Northwest and Northwest Travel (see sample at left).
So here’s to the new year and see you soon along the trail!