The World Food Travel Association (WFTA) recognized the Yakima Valley recently with the 2017 FoodTrekking award for Best Beer Experience. Yakima Valley Tourism, which nominated the Valley for the recognition, was on hand to accept the award at the FoodTrekking World Conference earlier this spring.
According to WFTA, the FoodTrekking awards recognize worldwide excellence in food and beverage tourism in 13 categories. “We’re excited the Yakima Valley was selected for this international award,” stated John Cooper, President & CEO of Yakima Valley Tourism. “The local craft brewers and hop growers get the credit. It’s their stories and products, coupled with our overall hospitality industry, that make our region a unique beer destination.”
WFTA is a non-profit organization recognized as the world’s leading authority on food tourism. Its mission is to drive economic development for the food, drink, travel and hospitality trade. The Association was founded in 2003 and brings food tourism information and opportunities to 35,000 industry professionals in 139 countries.